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Meet the Founders

Founded in 2014, Hyla Strategies (formerly Beachy Media) is a 360° marcom firm devoted to elevating socially responsible companies that are creating a more sustainable and kind future. Inspired by “hyle,” the Greek word for matter, Hyla embodies the essence of nature while nodding to our skillset of crafting substantive strategies for clients in the B2B, B2C, and philanthropic sectors.

With a passion for the environment and a commitment to ethical marketing, Hyla Strategies’ innovative approach crafts powerful narratives that amplify a client’s mission.

Laura Beachy

Co-Founder, Communications

Beachy serves as a communications and marketing strategist whose career has spanned film, television, publishing, public relations, and digital brand development. She founded Hyla Strategies in 2014.

Since starting Hyla Strategies, Beachy has overseen brand marketing initiatives and communications strategies for B2B and B2C companies at various stages of development—from Shark Tank start-ups to Fortune 500 companies. Her earned media strategies have landed clients in national and international press including BBC, NPR, New York Times, Wall Street Journal, and Good Morning America.

Prior to Hyla Strategies, she served as a publicist for health and climate publishing house Rodale (acquired by Hearst). Her feature-length documentary about her hometown was a three-time film festival finalist and runs yearly on PBS stations across Pennsylvania.

Beachy is a passionate advocate, volunteer, and donor to progressive causes. She focuses her community outreach on addressing food insecurity within the NY/NJ region. She can usually be found somewhere outside running, swimming, or biking.

Public Relations
Paid Partnerships
Digital Marketing
Social Media Marketing

Rachel Cochran

Co-Founder, Design

Rachel serves as a design director and digital growth strategist for new businesses and billion-dollar corporations. Her work has been featured in national publications like The New Yorker, Vogue, New York Times Magazine, and Scientific American, on the shelves at Macy’s, Sur La Table, and Bloomingdale’s, and even on the streets of Baltimore.

Since co-founding Hyla Strategies, Rachel has led omni-channel marketing campaigns directly resulting in millions of dollars in revenue, while simultaneously growing robust digital communities. Her expertise in external brand development is complemented by a skill for internal communications. Rachel’s management and nurturing of talent has aided in the expansion of client teams to match business growth.

Rachel is an advocate for hyperlocal community support. Through both personal connections and her local mutual aid group, she’s delivered homemade food and necessities to homebound neighbors, stocked community fridges, and facilitated professional connections.

When she’s not behind her computer, you can find her snowboarding, bikepacking, or hiking her way through the Catskills.

Project Management
Graphic Design
Web Development
Content Creation
Photo Editing
Digital Marketing
Influencer Management