DKMS hired us to build out their charity racing campaign, Team DKMS. We secured race bibs for four high profile races—the United Airlines NYC Half Marathon, TCS NYC Marathon, Marine Corps Marathon, and the 2XU New York City Triathlon. We also secured several in-kind gear partnerships as well as a triathlon and running coach to help each racer cross their respective finish lines.
DKMS is an international nonprofit organization dedicated to the fight against blood cancer and blood disorders by: creating awareness; recruiting bone marrow donors to provide a second chance at life; raising funds to match donor registration costs; supporting the improvement of therapies through research; and supporting patients from day one of their diagnoses.
- Secured and negotiate contracts with individual races
- Identifed athletes with press-worthy stories
- Crafted e-newsletters for Team DKMS email marketing
- Structured marketing and coaching partnerships for all races