Kinetic is a division of Kurt Manufacturing, a manufacturing company providing the highest quality precision-engineered parts to the aviation, automotive, and computer chip industries. Kinetic designs, manufactures, and distributes Zwift-compatible bike trainers with an unconditional lifetime warranty. Kinetic trainers provide the most realistic ride experience currently available from a trainer today.
As the digital marketing agency of record, Hyla Strategies audited all of Kinetic’s digital channels, developed a paid and organic social strategy, streamlined newsletter and blog content to mirror internal marketing initiatives, and activated cross-promotional digital campaigns with partner brands and professional cyclists to aid in brand awareness. In addition, Hyla Strategies launched the Zwift Team Facebook Group with bi-weekly rides and giveaways to further engage consumers.
Snapshot
112
Increase in Instagram Followers
11
Average Return on Ad Spend
500
Riders on Zwift Team
45
Average E-Newsletter Open Rate
Our Services
Social Media
- Content creation, ideation, and execution
- 24/7 customer service
- Creation of Zwift Facebook group for increased engagement
Digital Marketing
- Cross-promotional campaigns with partner brands and athletes
- Holiday and winter sale paid social campaigns
- Weekly newsletters
- Weekly blog posts
Digital Ad Buys
- Branded and non-branded Google ads
- Banner ads
- Coupon integration
- Paid social media
- Shopping cart abandonment
Photography
- Lifestyle photography
- Product photography