Kinetic is a division of Kurt Manufacturing, a manufacturing company providing the highest quality precision-engineered parts to the aviation, automotive, and computer chip industries. Kinetic designs, manufactures, and distributes Zwift-compatible bike trainers with an unconditional lifetime warranty. Kinetic trainers provide the most realistic ride experience currently available from a trainer today.

As the digital marketing agency of record, Hyla Strategies audited all of Kinetic’s digital channels, developed a paid and organic social strategy, streamlined newsletter and blog content to mirror internal marketing initiatives, and activated cross-promotional digital campaigns with partner brands and professional cyclists to aid in brand awareness. In addition, Hyla Strategies launched the Zwift Team Facebook Group with bi-weekly rides and giveaways to further engage consumers.



Increase in Instagram Followers


Average Return on Ad Spend


Riders on Zwift Team


Average E-Newsletter Open Rate

Our Services

Social Media
  • Content creation, ideation, and execution
  • 24/7 customer service
  • Creation of Zwift Facebook group for increased engagement
Digital Marketing
  • Cross-promotional campaigns with partner brands and athletes
  • Holiday and winter sale paid social campaigns
  • Weekly newsletters
  • Weekly blog posts
Digital Ad Buys
  • Branded and non-branded Google ads
  • Banner ads
  • Coupon integration
  • Paid social media
  • Shopping cart abandonment
  • Lifestyle photography
  • Product photography