Discover Discovery by Aspen Institute

Sponsored by Johnson & Johnson

Discover Discovery highlights the stories of how people became excited by science.

The goals are twofold: to garner public trust in scientific research and inspire younger generations to see that early moments of passion for science can fuel long and successful careers.

Across sectors, Discover Discovery aims to elevate the voices of scientists and those in science-adjacent careers including academia, industry, media, government, healthcare, finance, nonprofit, public health, and more.

Many existing efforts in science storytelling concern specific discoveries of new scientific knowledge. By sharing stories of how scientists became passionate about science, we hope to inspire others to think differently about “discovery” and the world around them.

Hyla Strategies was brought on board to design and build the website, reach out to scientists and guide them through the video creation process, and create a social media strategy for the project launch.

Our Services

Design & Development
  • Website built on WordPress
  • Easy-to-use CMS
  • Website editing guide for easy client revisions
Video Sourcing
  • Connect with scientists to guide them through the video creation process
  • Transcribe and upload videos to YouTube
Social Media Strategy
  • Creation of social media strategy for launch across Facebook, Instagram, Twitter, and TikTok