We launched the Kickstarter for Night Runner 270 by Night Tech Gear. Within 30 days, the campaign was featured in 20+ media outlets. Over 500 backers from 28 countries pledged $43,000 to fund Night Runner 270’s first round of manufacturing.
Since Nighthawk Running, LLC signed us as their agency of record, we’ve handled the entire public-facing product launch from ideation to execution. We’ve also executed public relations outreach, social media marketing, influencer engagement, and eCommerce design.
Night Runner 270 is a revolutionary shoe light that clips directly onto your laces. Weighing in at 1.5 ounces, the patent-pending bi-lateral ‘wing’ design provides 150 lumens for visibility up to 30 feet. Two red tail lights accompany the unit for traffic visibility. With no headbands, belts, or straps, Night Runner 270 is the unobtrusive go-to device for athletes trying to fit workouts into their hectic schedules. The tagline “See More\Do More” embodies the company’s core vision: to promote a healthy, safe, and active lifestyle from dusk until dawn.
- Secured international business and consumer press
- Developed brand tone and messaging
- Media training for company interviews
- Content creation, ideation, and execution
- 24/7 customer service
- Influencer engagement
- Social ad campaigns
- Kickstarter layout
- Website design
- Media kit design
- Content creation
- NYC Marathon Expo international launch
- Partnerships with endemic charities
- Partnerships with endemic brands for Expo exposure
- Consultation on promotional video content
- Spliced video for social media engagement
- Product photography
- Lifestyle photography