Since 2017, we have served as the digital media marketing agency of record for Xero Shoes, a Shark Tank failure turned multi-million dollar shoe brand. We have grown Xero Shoes’ social media following and optimized the social sales funnel to track direct conversions.
In addition, we coordinate content across all digital platforms—social media, brand blog, and email newsletters. Our Xero Hero program boasts 3,000+ affiliates and over 200 influencers and content creators promoting an affiliation with the brand.
Feel The World, Inc. of Broomfield, CO, manufactures Xero Shoes®, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and affordable, Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement plus a layer of protection and comfort.
- Content ideation, creation, and dissemination
- Management of engagement across all social platforms
- Identify and partner with influencers and content creators across Facebook, Instagram, Twitter, and TikTok
- Launch and management of the Xero Hero ambassador program
- Track gear tester feedback during product launches
- Aggregate user-generated content
- Activate cross-media opportunities for influencers
- Design and optimize weekly newsletters
- Manage content creation for Xero Shoes’ blog
- Cross-promotional campaigns with brands and athletes
- Monthly analytics reports